Case Study DDC NY

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DDC NY

Premier Luxury

Furniture Dealer

Operating showrooms in New York, Miami, and Los Angeles, DDC specializes in high-end Italian furniture, delivering exceptional design and craftsmanship to discerning clients across the United States.

Explore the Journey

INDUSTRY

Luxury Furniture / Retail

SERVICES

E Commerce,
UX/UI Design

LOCATION

NY, USA

TEAM SIZE

6 Specialists

THE CHALLENGE

DDC's website, designed in 2010, was outdated and failing to represent their luxury brand effectively.

The marketing team needed a modern digital presence that would:

Replace the aging design with a contemporary, visually appealing frontend
Create an intuitive backend system for easy content management
Enable e-commerce capabilities without prioritizing online sales
Showcase their extensive product catalog beyond physical showroom limitations
Generate quality leads and facilitate client conversations

OUR METHODOLOGY

A Four-Phase Strategic Approach

Discovery & Analysis

Defined requirements for a modern website to replace the 2010 platform, focusing on both visual design and backend usability, including optional e-commerce.

Architecture & Design

Re-platformed to WordPress/WooCommerce for cost-effective e-commerce. Designed custom navigation to strategically section the product catalog.

Development & Implementation

Implemented the provided design, developed custom search functionality, and organized the product catalog. Managed all tasks transparently using Jira.

Ongoing Support

Established a monthly contract for continuous feature improvement, updates, and rapid technical support.

THE SOLUTION

We delivered a modern, fully responsive WordPress website with integrated e-commerce capabilities tailored to DDC's luxury furniture business.

We executed a complete WordPress re-platform from the legacy system, integrating WooCommerce for e-commerce readiness. The project included implementing a responsive design, developing custom search functionality, and creating intelligent product catalog navigation, all managed transparently with Jira.

MEASUREABLE IMPACT

Results That Matter

Lead
Generation

Website now generates multiple daily inquiries about products

Extended
Reach

Platform showcases products beyond physical showroom inventory

Pandemic
Resilience

Became the primary lead source when showroom access was restricted

On-Time
Delivery

Project completed within schedule and budget

These results demonstrate how a modern digital presence can transform lead generation and client engagement for luxury retail brands.

WE ARE AMAZING

Why They Chose Us

VISUAL SHOWCASE

Excellence in Action

Sotech have been our technology partner for many years, helping us build an industry-leading website and bespoke training platform that provides a seamless learning experience for our customer base of more than 50,000 students worldwide. These recent updates to our front and back-end systems keep us at the forefront of online DJ education, and were implemented without disruption. We're pleased to continue our partnership as we find new, innovative ways to better server our growing student community.

Steve Canueto,

Digital DJ Tips

SoTechnology's team deliver solid back-office development work, helping us streamline our internal systems and increase our ability to self-serve. Communication is clear, deadlines are met, and the end results are reliable and well-structured.

Lee Harries,

Head of Ecommerce

“Thanks to SO technology’s efforts, the transition to the new system was smooth and without issues from customers. The team was attentive, responsive, and personable throughout the project. We enjoy working with them because we like them as people too – always very important! The are a fabulous team!”

Faye Morse,

Head of Production, Digital DJ Tips

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Hello. This thank you is so belated that it is embarrassing. However, I wanted to take a moment to thank you and your team for everything you did in creating our web site. I know it was a rocky road at some points but the outcome was remarkable. I’ve been travelling at industry events for over a month and I receive unanimous praise for the site everywhere I go. Please pass on my deepest appreciation to all. Best.

Owner of Bernhardt Design

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