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DDC NY
Premier Luxury
Furniture Dealer
Operating showrooms in New York, Miami, and Los Angeles, DDC specializes in high-end Italian furniture, delivering exceptional design and craftsmanship to discerning clients across the United States.
INDUSTRY
SERVICES
E Commerce,
UX/UI Design
LOCATION
NY, USA
TEAM SIZE
6 Specialists
THE CHALLENGE
DDC's website, designed in 2010, was outdated and failing to represent their luxury brand effectively.
The marketing team needed a modern digital presence that would:
- Replace the aging design with a contemporary, visually appealing frontend
- Create an intuitive backend system for easy content management
- Enable e-commerce capabilities without prioritizing online sales
- Showcase their extensive product catalog beyond physical showroom limitations
- Generate quality leads and facilitate client conversations
OUR METHODOLOGY
A Four-Phase Strategic Approach
- 01
Discovery & Analysis
Defined requirements for a modern website to replace the 2010 platform, focusing on both visual design and backend usability, including optional e-commerce.
- 02
Architecture & Design
Re-platformed to WordPress/WooCommerce for cost-effective e-commerce. Designed custom navigation to strategically section the product catalog.
- 03
Development & Implementation
Implemented the provided design, developed custom search functionality, and organized the product catalog. Managed all tasks transparently using Jira.
- 04
Ongoing Support
Established a monthly contract for continuous feature improvement, updates, and rapid technical support.
THE SOLUTION
We delivered a modern, fully responsive WordPress website with integrated e-commerce capabilities tailored to DDC's luxury furniture business.
We executed a complete WordPress re-platform from the legacy system, integrating WooCommerce for e-commerce readiness. The project included implementing a responsive design, developing custom search functionality, and creating intelligent product catalog navigation, all managed transparently with Jira.
MEASUREABLE IMPACT
Results That Matter
Website now generates multiple daily inquiries about products
Extended
Reach
Platform showcases products beyond physical showroom inventory
Pandemic
Resilience
Became the primary lead source when showroom access was restricted
On-Time
Delivery
Project completed within schedule and budget
These results demonstrate how a modern digital presence can transform lead generation and client engagement for luxury retail brands.
WE ARE AMAZING
Why They Chose Us
- Competitive pricing with innovative technical solutions
- Flexibility to accommodate changes without additional costs
- Transparent project management using Jira
- Recommended by trusted design partner
- Responsive ongoing support and maintenance
VISUAL SHOWCASE
Excellence in Action
Sotech have been our technology partner for many years, helping us build an industry-leading website and bespoke training platform that provides a seamless learning experience for our customer base of more than 50,000 students worldwide. These recent updates to our front and back-end systems keep us at the forefront of online DJ education, and were implemented without disruption. We're pleased to continue our partnership as we find new, innovative ways to better server our growing student community.
Steve Canueto,
Digital DJ Tips
SoTechnology's team deliver solid back-office development work, helping us streamline our internal systems and increase our ability to self-serve. Communication is clear, deadlines are met, and the end results are reliable and well-structured.
Lee Harries,
Head of Ecommerce
“Thanks to SO technology’s efforts, the transition to the new system was smooth and without issues from customers. The team was attentive, responsive, and personable throughout the project. We enjoy working with them because we like them as people too – always very important! The are a fabulous team!”
Faye Morse,
Head of Production, Digital DJ Tips
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Hello. This thank you is so belated that it is embarrassing. However, I wanted to take a moment to thank you and your team for everything you did in creating our web site. I know it was a rocky road at some points but the outcome was remarkable. I’ve been travelling at industry events for over a month and I receive unanimous praise for the site everywhere I go. Please pass on my deepest appreciation to all. Best.
Owner of Bernhardt Design
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